Anthony Davidson

Weekly insights to help you run your business.

Stay up to date with the latest business and apply them to your business. Feel free to contact me to discuss ideas or suggest new topics.



Emotional advertising

In 2014, Ogilvy and Maher created this classic “Unsung Hero” ad for insurance company Thai Life. It shows a young man performing random acts of

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Getting Cut-Through with Customers

How do you get advertising cut through if you’re being outspent? How do you get cut-through when a competitor outspends you in advertising? Clive Palmer’s

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