Anthony Davidson

Weekly insights to help you run your business.

Stay up to date with the latest business and apply them to your business. Feel free to contact me to discuss ideas or suggest new topics.


Marketing & Sales

Strategy versus marketing

What’s the difference between strategy and marketing? Often it seems like we’re addressing the same questions or decisions – where to play, how to win,

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Optimise marketing and sales

How do you strengthen the relationship and alignment between marketing and sales? Enable both areas to invest in helping each other succeed. Martin van der

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Marketing & Sales

Make an impact with marketing

One of the challenges facing marketers is deciding where and how to make a difference. CMO Chris Jacko spoke to us about his experience in

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Consumer Behaviour


Shrinkflation is back! A recent article showed examples of grocery items that have shrunk in size while their price remained the same or increased slightly.

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clive palmer

Spin or Engagement

Australia’s Federal Election on May 21 revealed some great lessons in marketing, especially the merits of spin versus engagement.  Three lessons are worth noting:  Don’t

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Marketing & Sales

Make the Most of Martech

Choosing the right marketing technology for your business can be overwhelming with over 8000 martech solutions on offer. But the benefits are huge if you

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What Do Brands Stand For

Strong brands are valuable assets that contribute to sustained revenue growth. But the values behind the brand – what it stands for – is what’s

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Getting Cut-Through with Customers

How do you get advertising cut through if you’re being outspent? How do you get cut-through when a competitor outspends you in advertising? Clive Palmer’s

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Customer Experience

Marketing Professional Services

My colleague James Rimmer has some great insights on marketing in professional service firms, in particular the need to balance internal and external marketing efforts. 

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