Anthony Davidson

Weekly insights to help you run your business.

Stay up to date with the latest business and apply them to your business. Feel free to contact me to discuss ideas or suggest new topics.



Cocreate value propositions

How are value propositions created? The traditional approach is to develop a generic proposition based on your understanding of what stakeholders value. But this approach

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Rethinking Marketing 

It’s time to rethink the role of marketing and the way that marketing is done. Many organizations are still stuck in the last century when

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