Anthony Davidson

Weekly insights to help you run your business.

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Subcategories

Trends to watch
Business Models

Trends to watch

If you understand which trends to watch, you gain important insights into how to adapt and innovate your business model. Important trends to watch As a business owner, you have to make sense of what is happening nationally and globally, especially the potential impact on business. Mega trends persist over a longer period of time. Australia’s CSIRO has identified seven global mega trends. They include adapting to climate change, the push to net zero, the growing health imperative, digitisation, advanced autonomous systems, and the importance of diversity, equity, and transparency in business. Macro trends have a significant impact in the short to medium term. The Reserve Bank of Australia is focused on four trends in its economic outlook for Australia. Reduced global economic growth will impact the economy particularly in terms of demand for exports. The current high inflation and cost-of-living pressures are affecting price and wage expectations, which may create an inflation mindset. Household consumption will be impacted by rising interest rates and inflation. Energy and supply shocks could boost inflation and lower growth. Another social macro trend that is a hot topic for business owners is remote working. Currently 40% of employees working remotely in some form. This is expected to rise to 79% by 2025. But it will be heavily influenced by the state of the economy and the extent to which flexible working arrangement become the norm. Micro trends are also important to understand. These are trends that have been around for some time but are still at an early stage. For example, transition from glass bottles to cans in the wine industry in response to rising material costs and resource constraints. Trends and lessons from the pandemic The pandemic has also taught us how to adapt and be more resilient. One important lesson is the reminder that necessity is the mother of invention (originally attributed to Plato). The pandemic has shown us that online shopping and service is here to stay, that supply chain reinvention is critical for managing risk, and that technology can be easily adopted to be more competitive. Taking advantage of trends By understanding mega, macro and micro trends, you can identify opportunities to increase the value of your business. Business value is driven by financial health, growth potential, management and governance, process and systems, and sustainable competitive advantage. Identifying factors that will impact each value driver make opportunities, challenges and roadblocks more apparent. Then develop strategies to take advantage or overcome them, and update business goals and priorities for the year ahead. Updated goals and priorities can be translated into KPIs or OKRs that are monitored on a monthly or quarterly basis. This enables your people to better align their activities to what is required for success.    Finally, see uncertainty as an opportunity to increase business value.

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Reset your business
Engagement

Reset your business

A Business Reset is an opportunity to get clarity, focus and alignment within your business. But when should you reset your business, what is the best way to do it, and what is the best way to avoid it. When should you reset your business The pandemic forced many businesses to rethink their strategy and innovate their business model to deal with rapid change and uncertainty. However many scenarios exist where a business reset is required. Survival mode – when a business is just trying to keep its head above water. Doing more of the same makes no sense. It’s time to question why you are in business, whether you should be in business, and if the business can be turned around for the better. Unsustainable growth – when a business is experiencing rapid growth that is draining resources and profitability. Here the challenge is to find the economic sweet spot and focus resources on owning that market space and position. Turbulence – when a business becomes successful but very set in its ways. Success can often breed arrogance, leading to myopic vision, missed opportunities and even disruption by new entrants. A business reset challenges mindsets and assumptions and looks for better ways to do business. Key person absence – when an owner or leader loses interest, motivation or focus. Sometimes it can happen because of personal or family events. Other times it is the result of not having the skills or acumen to grow with the business. Either way, a business reset is required. The best way to do it A Business Reset is an opportunity to get clarity, focus and alignment within your business. It enables business owners and managers to: reflect on what is working well and what isn’t working well review performance, challenges, obstacles and roadblocks rethink strategies and business models for achieving goals recommit to the purpose and vision for the business reengage customers, employees and business partners The best way to reset your business is to take your leadership team offsite to explore, share and agree on the way forward. Last week, I facilitated a one day Business Reset with a business owner and his leadership team to review and clarify the vision for the next five years and refocus goals and priorities for the next 12 months to regain traction and momentum. This will enable each team within the business to set quarterly objectives and key results to achieve 12 month goals. The best way to avoid it While it is highly beneficial, you can avoid the need for a business reset with a clearly thought out engagement plan that reinforces your business purpose, goals and priorities. The engagement plan details that way that you will communicate and interact with key stakeholders. It often takes the form of a meeting structure to plan, enable or monitor business, team and individual performance. The challenge with meetings is that they often lack focus, direction and outcomes, or fail to effectively engage participants. Meetings must have a purpose, deliver beneficial outcomes, be time well spent, and logically link to other meetings that are conducted. To build clarity, focus and agility, I recommend a simple structure of meetings across the business: an annual retreat to set strategic direction, business priorities and KPI’s a quarterly plan to set team objectives and key results each quarter a monthly review to problem solve issues and plan the month ahead a weekly meetup to review progress and prioritise the week ahead a daily check-in to discuss the day ahead, any concerns or constraints Together with annual individual performance reviews and monthly one-on-one feedback sessions, this level of engagement can eliminate the need for a Business Reset.

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Strategy

The right context for strategy

Sometimes you need the right context for strategy. Last week a quiet beachfront property was used to explore the goals and priorities for a market leader in retirement living. The outcomes were impressive. Over two days of discussion and reflection, a clear strategy emerged for doubling growth and the levers to achieving it. Often strategy is a deliberate process – following a series of steps and using specific tools to analyse and decide a course of action to achieve a set of goals. But strategy can also emerge – as a result of past experiences or actions that open up new ways of seeing opportunities for improvement, innovation and growth.   The right context for strategy – deliberate or emergent? Deliberate strategy is typically used by established businesses with a long-term strategy and confidence in their ability to execute it. But unless everyone understands the strategy and their role in implementing it, success will be limited. This why deliberate strategy is so complicated and difficult to execute. Emergent strategy is often used by businesses whose future is uncertain and when the right long-term strategy is not clear. It is a more flexible approach to achieving goals because it allows for opportunities and priorities to emerge. This enables your people to look for opportunities to improve and grow rather than “being told what to do.” https://online.hbs.edu/blog/post/emergent-vs-deliberate-strategy A combination of both is best In my experience, a combination of both approaches works best. First, create a clear direction, set of goals, and strategic priorities with your teams for the next five years. From there, build a roadmap that provides the focus for the next twelve months and the starting point for the journey. Then empower each team to develop objectives and key results each quarter to achieve these 12 month goals. This agile approach enables each team to execute better, and to quickly adapt and respond to opportunities and challenges. But don’t forget context and location for strategy are critical. https://anthonydavidson.com.au/programs/

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Marketing & Sales

Strategy versus marketing

What’s the difference between strategy and marketing? Often it seems like we’re addressing the same questions or decisions – where to play, how to win, and what is required to succeed – but there’s a bit more to it.   UQ MBA Alum Chris Gaffee posed the question as he discussed his journey from learning marketing in his MBA, applying this knowledge to his first startup, and then becoming a strategist at Monitor Deloitte. Marketing provided Chris with the ability to understand opportunities from a customer perspective and then develop go-to-market strategies for his product innovation. Through this startup, he learned first hand the challenges early stage businesses face when market conditions rapidly change as a result of a pandemic. And the strategic choices that need to be considered when deciding whether it is viable to continue. Ultimately, this experience influenced Chris to embark on a career in strategy consulting and to help clients solve complex problems around business growth. So what is the difference between strategy and marketing? Strategy is primarily concerned with the direction, goals and priorities for a business – decisions about why we are in business, what we are trying to achieve, and how we can do it. Marketing is primarily concerned with the way that value is created with customers, employees, partners and other key stakeholders – decisions about who we serve, what we offer, and how we engage. Thanks for sharing your journey and experience Chris. #strategy #marketing #valuecreation

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